W31 - Social studio

Company socials in one place: a shared calendar across Facebook, Instagram, Google Business Profile, and Nextdoor; AI-assisted drafts grounded on real jobs and the doc library; and an engagement inbox whose comments/DMs route into inbox triage (W26) so a social lead becomes a CRM lead. Job photos can only be used where W20 visibility is "marketing-approved" - homeowner consent travels with the asset.