Wireframes - content & growth (W30–W34)

The engine that keeps the website, socials, and blog fed - and honest. Vendor watch (W34) turns supplier changes into proposed content; the doc library (W32) publishes homeowner how-tos to the web and into AI grounding; the blog studio (W33) and social studio (W31) carry the same rule as every AI surface (a human always publishes); and the experiments console (W30) tests models, ads, and landing pages in one framework with consent-aware guardrails.

W30 - Experiments console (A/B)

One A/B framework for three things that are usually tested in three different tools: AI model canaries (fed from the W29 lifecycle), ad creative, and unlisted segment-specific landing pages. Guardrails are platform-level: minimum sample before reading results, auto-stop on guardrail-metric regression, and consent-aware assignment - unlisted pages are targeted, never deceptive, and disclose tracking like any other page.

Experiments 3 running · 1 decided
+ New experiment
TYPEEXPERIMENTPRIMARY METRICLIFTSTATUS
MODEL Adapter v13 canary vs v12 · 10% composer traffic (W29) draft accept rate +3.1 pt 87% conf · needs n=214
ADS Meta hail creative: photo vs. inspection-report angle cost per lead $41 vs $54 B wins · 98%
WEB Unlisted mail-segment pages: /hail-check-a vs -b · QR from Jun mail inspection bookings 6.2% vs 4.1% running · day 12
WEB Financing calculator placement: hero vs. inline calc engagement - gathering · n=48

Guardrails

Min sample enforced before any readout

Auto-stop: reject-rate or opt-out spike

Assignment respects consent + suppression

Decided (30d)

GBP post time: morning +22% views

Quote email subject: question form +9% opens

W31 - Social studio

Company socials in one place: a shared calendar across Facebook, Instagram, Google Business Profile, and Nextdoor; AI-assisted drafts grounded on real jobs and the doc library; and an engagement inbox whose comments/DMs route into inbox triage (W26) so a social lead becomes a CRM lead. Job photos can only be used where W20 visibility is "marketing-approved" - homeowner consent travels with the asset.

Social studio - week of Jul 13
Calendar Engagement (7) Library

MON 13

GBP Storm-season checklist · posted

TUE 14

FB+IG Vine St before/after · posted

WED 15

IG · UHDZ shingle intro - awaiting approval

THU 16

Nextdoor Financing explainer · scheduled 9a

FRI 17

+ suggested: crew spotlight

Engagement inbox · routes to W26 triage

FB comment: "how much for a 1800 sqft ranch?"→ lead created · reply drafted
IG DM: "do you do gutters too?"→ question · human queue

Composer

Drafts grounded on job record + doc library

Photo picker shows only marketing-approved assets (W20 consent)

Human approves every post - nothing auto-publishes

This month

Posts14
Leads from social9
→ signed2 · $31k

W32 - Doc library (homeowner how-tos, pushed to web)

A versioned library of customer-facing documents - maintenance guides, storm checklists, warranty care - published to the company website with one action. The same documents are embedded into pgvector, so the composer (W23) and homeowner Q&A (W12) cite them as grounding: write the answer once, and every AI surface uses the approved version.

Doc library grounding source: 14 docs embedded
+ New doc
DOCUMENTVERSIONWEB STATUSVIEWS (30d)CITED BY AI (30d)
Roof maintenance 101v4 published 41237 · composer, Q&A
After the hail: 48-hour checklistv7 published 1,20861 · Q&A top source
Warranty care & transfer guidev2 draft - review -not embedded until approved
UHDZ shingle: what's different ← vendor watch (W34)v1 AI draft ready --
Publish = website push + re-embed to pgvector, atomically Old versions retired from retrieval the moment a new one is approved

W33 - Blog studio (AI-assisted writing & tracking)

An editorial pipeline: ideas (seasonal, vendor watch, campaign needs) → AI-assisted draft grounded on the doc library and real job data → human editor review → publish to web → tracked through the attribution engine to leads and signed jobs. The editor gate is the same rule as everywhere else: AI drafts, a person publishes.

Blog studio
+ Idea

IDEAS (3)

Metal vs. asphalt in NE hail country · seasonal
UHDZ shingle review · from vendor watch

DRAFTING (2)

Financing a roof in 2026 · AI draft v2 · grounded: 3 docs
Insurance claim walkthrough · human-written

EDITOR REVIEW (1)

What hail does to shingles · gate: human publishes

PUBLISHED (12)

48-hr hail checklist · 1.2k views · 6 leads · 1 signed
Ventilation myths · 340 views · 1 lead

Attribution: UTM + form source → campaign engine (W15) · disclosure setting: "AI-assisted, editor-reviewed" footer optional per company policy

W34 - Vendor watch → content pipeline

Monitors supplier catalogs (Beacon, ABC, SRS price/product files already integrated for ordering) and manufacturer feeds for new products, discontinuations, and spec changes. Each detected change proposes actions - doc library draft, blog post, social post, catalog update for the quote builder - every one landing in a human queue, never auto-published.

Vendor watch 6 sources monitored
New (3) Actioned Sources
NEW PRODUCT GAF Timberline UHDZ - thicker laminate, LayerLock manufacturer newsroom · Jul 12

Appears in Beacon catalog delta Jul 14 · not yet in our quote catalog · class-4 IR variant relevant to hail segments

Draft doc-library page → review Draft blog post Draft social post Add to quote catalog (W3/W9) Dismiss
PRICE Beacon: architectural shingle bundles +4.2% effective Aug 1 → flag open quotes older than 30d (12)
DISCONTINUED Ridge vent model RV-40 - replacement suggested: RV-45 → update 2 quote templates · notify estimator

Content drafts ground on the manufacturer spec sheet + our install history with the product line · all proposals expire un-actioned after 30d

← Wireframes: Data engineWireframes: AI →

AYO & Ryzo Platform - hypothetical product specification and wireframe set, v4.0 (July 2026). Feature inventory derived from public JobNimbus and SumoQuote materials; all screens, names, and figures are illustrative. Back to index