TYPEEXPERIMENTPRIMARY METRICLIFTSTATUS

MODEL Adapter v13 canary vs v12 · 10% composer traffic (W29) draft accept rate +3.1 pt 87% conf · needs n=214

ADS Meta hail creative: photo vs. inspection-report angle cost per lead $41 vs $54 B wins · 98%

WEB Unlisted mail-segment pages: /hail-check-a vs -b · QR from Jun mail inspection bookings 6.2% vs 4.1% running · day 12

WEB Financing calculator placement: hero vs. inline calc engagement - gathering · n=48

Guardrails

Min sample enforced before any readout

Auto-stop: reject-rate or opt-out spike

Assignment respects consent + suppression

Decided (30d)

GBP post time: morning +22% views

Quote email subject: question form +9% opens