Segments - June hail / aging roofs Draft
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Location

Drawn polygon
Inside Jun 12 hail swath ≥ 1.25"

Property

Roof age ≥ 12 yrs (permit/yr built)
No roof permit since 2014
Home value $250k–$800k
Owner-occupied

Exclusions

Existing customers
Opted out · any channel
+ Add rule
hail swath 1.25"+
● matched · ● excluded · ▮ swath

Matched properties

2,847

of 41,210 in territory

Contact coverage

Mailing address100%
Email on file31%
Phone on file22%

Enrich 1,964 missing emails

est. $255 @ $0.13/rec

Activate to

Direct mail - 2,847
Ad audience (hashed)
Email drip - 883 consented
Canvass list

DNC + opt-outs applied at send time